Award-winning Stonegate Pub Company, the largest managed pub company with more than 690 sites in the UK, first partnered with SHUFL to bring their premium shuffleboard experience to its Sports Bar and Grill customers in April 2018.
Realising a natural fit between SHUFL’s authentic, fun social gaming experience and the development of its experiential sport and food offer at its Canary Wharf site, Stonegate decided to install two top specification, full-size 22ft tables with electronic score units.
The success of shuffleboard at this venue has since led to the company signing an exclusivity agreement with SHUFL in 2019 to supply more of its premium tables featuring the revolutionary curve to two more Sports Bar and Grill sites in Marylebone and Old Street.
GAME ON AT CANARY WHARF
In the heart of Canary Wharf, the Sports Bar and Grill is top of the list as a destination for sports’ fans. It provides live coverage from SKY and BT Sport of all of the major national and international sporting event as well as games rooms. It’s also a favourite meeting place for Canary Wharf office teams looking to socialise after hours and the introduction of shuffleboard has added another dimension to the pub’s sporting offer.
Says SHUFL UK Commercial Manager, Ben Minter: “Our shuffleboard tables have provided the perfect social platform for office functions, team building events and after-work drinks for the huge companies in the neighbourhood. It gives the bar a clear point of difference and makes it a go-to destination for everyone because the game is so inclusive. We’ve had interns beating their CEO in SHUFL tournaments, which is fantastic for team bonding.”
As part of SHUFL’s partner support package, the company has hosted and promoted several successful shuffleboard tournaments to develop the Canary Wharf player community.
Says Stonegate general manager, Dejan Nikolic, “Because the game is so inclusive, scheduling a shuffleboard tournament is a great event to be able to offer our customers. Guests enjoy a unique experience, stay far longer than they would otherwise, and leave with great memories of our site.”
After working up an appetite playing shuffleboard, customers can choose from a menu featuring big game burgers, legendary grills and super sharers to complete their sporting experience.
Marylebone and Old Street are the latest Stonegate sites to offer the SHUFL experience. Like their sister bar at Canary Wharf, both venues feature the Sports Ground, an area set apart from the main bar that is dedicated to competitive socialising. It also features multiple HD screens to ensure customers can keep track of the sporting action.
Marylebone houses two 16-foot SHUFL tables as well as pool tables and a single 18-foot SHUFL table sits alongside pool, i darts and retro games machines at Old Street. The Sports Ground offer is proving popular as a private hire space for office parties and social events.
For more information on becoming a SHUFL partner call 0333 012 4135.