Meet our Team: Marketing Manager, Sam Catford

Posted on Posted in SHUFL community

As our SHUFL team continues to grow, we’d like you to meet Sam Catford, our new Marketing Manager.  She’s 27 and lives by the coast in Kent, where she is renovating a Victorian terrace and enjoys walking her 14 year old Irish Red Setter Maddie.

She brings several years’ experience as an FMCG Brand Manager for an array of world-class beer and cider brands – Asahi, Sam Adams, Angry Orchard and Kingfisher – to her new role.  Passionate about consumer behaviour trends, she’s using her expertise to build a competitive socialising brand with a strong personality that is fast becoming a key player in the On Trade industry.

In a nutshell, Sam’s responsible for developing and implementing the SHUFL brand in the UK and across all European Shuffleboard markets including Norway, Germany and Denmark.

She’s thrilled to have the opportunity to implement a new social-gaming concept in to the industry, working with a passionate and adaptable team in a fun start-up culture, where, she says, “everyone rolls up their sleeves and gets the job done!”

  • Team Red or Team Blue? She has a thing for Team Red.
  • Favourite thing to sip while you’re sliding? Still loves beer so enjoys a good session IPA or a mojito if she’s on a winning streak!
  • Likes: Cooking Dislikes: Ketchup
  • Fun fact: She first came across shuffleboard while on holiday in Sweden, (it happened to be one of our tables) a few years ago and loved it.  Who would have guessed that she’d be working for us in a few years’ time!

Meet some other members of our SHUFL team including our Technician Les and Business Development Manager Ryan.